Market research is the first step of any successful marketing initiative. Before you can create a campaign, design creative, or serve an ad, you need to know the size of your industry, who your competition is and where they are already advertising, what’s working (and not working) for them, and how can you use that information to your advantage?
Where is the market headed? What do the trends say for the next year, three years, five years? What amount of market share could you potentially capture in that time?